The Value of Brand

What is the value of your brand? How do you measure investment in your brand? In this episode we talk about the difference between brand, branding and marketing, and why investing in brand equity is essential for growth and business resilience. We discuss ways you can grow and measure your brand, as well as the cost of not investing in your brand. Your brand is not just what you say it is, it’s what people believe about you. So, what are people saying about your brand, when it’s not in the room?Visit this link for more information about the Brand Blueprint mentioned in this episode.For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

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