#1 CEO Coach: Effort Isn't What Makes You Rich, Do This Instead | Joe Hudson
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Why is work ethic considered overrated for achieving wealth?
Work ethic is way overrated.
What is the “Golden Algorithm” and how does avoiding something invite it?
I know a lot of very successful people who do not do a lot of work at all.
How does shame act as a lock that keeps bad habits in place?
Effort is not the key.
Why are all business problems actually self‑awareness problems?
Make five or six great decisions a day, you can be incredibly successful.
Today's guest is Joe Hudson, one of the most sought after coaches who mentors founders from Mark Pincus to Sam Altman. You'll hear the actual advice to get these billionaire founders unstuck and the most difficult truth nukes he drops on his clients that we get to steal.
How does decision‑making happen in the emotional center of the brain?
The best way to learn how to make great decisions is to be comfortable with all the emotional states.
Why is enjoyment considered the most efficient form of productivity?
If I'm like I can't feel this kind of discomfort, I can't be sad, then I am not going to see that set of solutions. If I'm willing to feel everything, I'll make better decisions.
You coach billionaire CEOs. What do you tell them that the rest of us don't get to hear?
That is a fantastic question.
What is the “No Doctrine” and how does it improve team decision‑making?
Um
One of the things you drilled down on that I thought was really interesting, you call the golden algorithm.
Yeah.
Can you explain what that is?
So the thing that you're trying to avoid, especially in the emotion you're trying to avoid, you invite in the exact way that you're trying to avoid it. And so this is incredibly crippling for businesses. Right. So if you're trying to be like a conflict avoidance CEO, which you are not. Right. But like a conflict avoiding CEO, they're constantly trying to avoid conflict and therefore their their firms are raging in conflict and dysfunction as an example.
Fascinating, actually. So you basically become a mirror for the thing that you're trying to not have more than anything else.
Right.
How can you tell somebody is not conflict avoiding that quickly?
How does a leader’s happiness affect the health of the company?
Like how can you classify somebody that fast?
That's a really hard question. So if you watch the coaching videos of me online, so we have like a couple hundred of them, you'll see me be able to like read somebody's entire history with like a sentence or two. And there's a lot of stuff that goes into that. But um an example would be If somebody has like a line right here, it's usually repressed anger. It usually means or a critical parent hunch or if they have a tucked butt, it means that they got abused a lot as a kid. So there's physical cues, there's language cues, there's emotional cues, and then there's just pattern recognition.
That's horrifying, by the way.
It it scares people when they when they watch me coach, it scares people that I like they they feel like it's magic or something, but
Interesting. You have a a quote that I really liked, which is shame is the lock that holds the chains of bad habits in place. Whatever you shame, you repeat.
Yes.
What do you mean?
The easiest way to think about this is to say, okay, think about all the things that you haven't wanted to do for like a decade, but you keep doing, and I can tell you something about them. All of them are things you tell yourself you should. do or should not do. That's all shame. And it's very easy to see that it doesn't work because everything that you haven't changed in the last decade that you wanted to change, you've been shaming yourself for. So like w what on earth would make us continue to do it? We'd be like, oh, but if I don't beat myself up, then then nothing's gonna change. But that's not true at all. If you like look at a kid from say zero to seven or eight years old, it there's a huge amount of change that happens and there is no internal shame voice.
Right. We grow and evolve by our nature. We don't do it because we're beating ourselves up. And and it becomes really clear. Imagine if you had a boss and the boss was like over your head and it was like You shouldn't have done it that way. Why'd you do it that way? Oh, you could have done that better. The way that most people speak to themselves, you would be like, I fucking quit. I'm not I'm not here. I'm what? I'm out. But somehow we think we need to do it to ourselves, but it's really, really ineffective.
So what is the way then to change something that you don't like about yourself?
Focus on your wants and enjoyment.
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Chapters
8 chapters
1
Why is work ethic considered overrated for achieving wealth?
0:00–0:03
2
What is the “Golden Algorithm” and how does avoiding something invite it?
0:03–0:07
3
How does shame act as a lock that keeps bad habits in place?
0:07–0:09
4
Why are all business problems actually self‑awareness problems?
0:09–0:26
5
How does decision‑making happen in the emotional center of the brain?
0:26–0:31
6
Why is enjoyment considered the most efficient form of productivity?
0:31–0:48
7
What is the “No Doctrine” and how does it improve team decision‑making?
0:48–1:34
8
How does a leader’s happiness affect the health of the company?
1:34–1:15:28
Speakers
1 identifiedMore from BigDeal
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