018 | Sarah Lang | Be honest! New ecommerce strategies

In this episode of Commerce Famous, Sarah Lang, CEO of Hob by Horse, shares her agency's unwavering commitment to honesty in client interactions. This enlightening conversation delves into Hob by Horse's unique approach to business, including their bold decision to reduce marketing spendings to zero at the start of the year. Lang discusses the strategic shift towards content-driven client acquisition and how transparency and honesty have been pivotal in building trust and fostering long-lasting relationships. This episode not only highlights the importance of integrity in commerce but also provides insights into innovative business strategies that prioritize customer satisfaction and engagement. Enjoy!Sarah Lang on LinkedInHob by HorseSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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