023 | Ethan Giffin | Navigating the new normal of ecommerce

In this episode of Commerce Famous, host Ben Marks sits down with Ethan Giffin, founder of Groove Commerce, a creative studio specializing in ecommerce engineering and growth marketing based in Baltimore. They delve into the evolution of ecommerce, reflecting on past changes and current trends, such as the impact of GA4 updates and the significance of site speed and SEO for online retailers.Ethan shares insights into Groove Commerce's holistic approach, emphasizing the integration of design, development, and marketing to optimize ecommerce performance. They also discuss the importance of choosing the right tech stack and the role of agencies in navigating the complex ecommerce landscape for their clients. Furthermore, Ethan introduces his new podcast, Ecommerce Masters, where he interviews leaders in the ecommerce space to uncover their success stories, challenges, and insights into the industry's future. This episode offers valuable perspectives for ecommerce professionals looking to stay ahead in a rapidly evolving digital marketplace.Ethan Giffin on LinkedInGroove CommerceeCommerce Masters PodcastSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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