027 | Nicole Leinbach Hoffman | Stimulating commerce: disrupting retail and sexual wellness

In this episode of Commerce Famous, host Ben Marks sits down with Nicole Leinbach Hoffman, founder of Retail Minded and co-founder of the Independent Retailer Conference. Nicole shares her journey from working in marketing for major brands like Adidas to creating a platform that connects retailers with knowledge, resources, and community. She reflects on how she launched her retail education conference series in 2011 and how it evolved over the years, especially with the challenges brought on by the pandemic.Nicole dives into her latest venture, Stimulate, a B2B sexual wellness trade show designed to support retailers with product knowledge and retail insights in this growing industry. She discusses the intersection of commerce, education, and wellness, explaining how her events provide the tools for businesses to succeed in the ever-changing retail landscape.Tune in to hear Nicole’s insights on retail, her approach to creating unique educational experiences, and why she believes evolving with the market is key to long-term success.Nicole Leinbach Hoffman on LinkedInRetail Minded on LinkedInStimulate websiteCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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