80 - Case study: Using a white paper to build brand credibility in a new market

Today, I share a case study on how a startup used a white paper to build trust in a new product. This is a new format I am trying; sharing case studies.  These will sometimes be from me, like today, and sometimes be from guests as well, hopefully.  I'd love to know what you think? Today's case study is all about when you are new to the market and you need to convince people to buy from you, even though you don't have a track record. You might be a new company, or you might have developed a new product, either way, your potential customers are going to have a lot of questions and you need to gain their trust. I'm going to share how I co-developed a PR campaign using a white paper to help a housing sector startup attract customers. Let's dive in!   Links mentioned in todays' show:  Intelligent Conversation The White Paper featured in today's episode (which has been turned into a 'guide').   Liked Listening today?  What to do next: Get my FREE roadmap for more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise, whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor at [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work with me, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling? Then email me at [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

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