Ep 02. Are you a goal digger? Why you need to set communication goals

In this episode, I am going to talk to you about how to be a goal digger, what's that I hear you cry? Well, it's all about how setting effective goals can help you have more impact with your comms activity. I am using an example of a campaign I ran to explain this in details, where the activity was a business event, but the goal was much more than that. You will learn: Why it's important to set strategic goals as part of your event plan The common reasons why most people do not set goals for events An example of an initiative I helped launch and the results it achieved  Get your copy of the FREE 7 simple steps cheat-sheet and create your own effective comms plan from scratch.  

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