Ep 112. Talking to stakeholders about sustainability

Telling your sustainability story is an essential part of any business model and a growing area for us communications professionals. By telling this story, we're helping to create a strong connection with customers on this topic and helping establish that credibility. As we move into 2023, I think this topic is becoming even more relevant and important as businesses look to even monetise sustainability and see it as an opportunity of jumping on the bandwagon. There are two important reports launched recently. And I think they're proof of this. UK Minister Chris Skidmore launched Mission Zero and his report; and the Confederation of Business Industry (CBI), just released a report on mapping the net zero economy. I think this proves this topic needs to be high on our agenda as communications professionals. We need to be sure we're communicating this story in an authentic and compelling way focusing on the impact of the initiatives, rather than individual products or services – or waving company flags. So here are some of my thoughts on this topic this week.  Let's dive in.  Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor - [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

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