Ep 119. Are your case studies talked about? How to create the right ones that fly

To effectively incorporate case studies into a campaign, it is essential to understand their significance and the impact they can create. Case studies provide real-life examples of how a product or service has successfully addressed specific problems or challenges faced by customers, thereby establishing credibility and trust. Today I share some tips on how to obtain the best case studies, as well as formats to use and why testimonials are not case studies. I will cover: Understanding the Basics The difference between a case study and a testimonial  What Format to Choose? e.g. Written, Video, Audio?  How to Write an effective Case Study / Conducting an Interview Hints and tips Let's dive in! Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor - [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

There are no comments yet.

Please log in to write the first comment.