Ep 133. A/B Testing for Behaviour Change Campaigns: A Comprehensive Guide

If you are looking to change behaviour with your campaign, it's crucial to design the most effective messages to influence people's outlook and actions. One popular method for optimising these messages is A/B testing. In this episode, I'll explain what A/B testing is, how to conduct it in behaviour change campaigns, and tips for maximising its effectiveness. I cover what A/B testing is for comms pros, and seven tips on how to get started. This episode was inspired by a 'Deep Dive' episode with behaviour change expert, Shayoni Lynn of Lynn Globalwhoit was a pleasure to host on the pod earlier in the year. I've added the link to the show notes today so you can listen to that whole episode. Let's dive in! Links in this episode: Shayoni Lynn on Behaviour Change: https://henbe.co.uk/2023/01/19/ep-110-deep-dive-with-shayoni-lynn-part-one-behavioural-science-and-pr/  Statistical Significance - Meaning: https://www.qualtrics.com/uk/experience-management/research/statistical-significance-calculator/?rid=ip&prevsite=en&newsite=uk&geo=GB&geomatch=uk  Lynn Global: https://lynn.global/   Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

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