Ep 143. Developing a Creative Mindset: Strategies for Boosting Innovation and Originality

Today, I want to talk about the process of creative thinking. Long ago I read a book by PR Practitioner Andy Green called Creativity in PR. He highlights the importance of creativity in virtually every project. Today I share some resources for creative thinking with you. You see, creative thinking is essential for innovation, whether it be writing, designing, or strategising. Often, people break creative thinking down into five stages of creativity. So let's explore what the creative process entails and how each stage builds upon the previous one. It'll certainly come in handy the next time you embark on your creative journey! Simply click on the tags for a full description of each stage. Let's dive in! Links in this episode: Andy Green's book: https://www.amazon.co.uk/Creativity-Public-Relations-PR-Practice/dp/0749456507   Lateral Thinking book: https://www.amazon.co.uk/Lateral-Thinking-Creativity-Edward-Bono/dp/0241257549/ref=sr_1_3?crid=18UZVINHMZI48&keywords=lateral+thinking+debono&qid=1702034408&s=books&sprefix=lateral+thinking+de%2Cstripbooks%2C74&sr=1-3   Thinking hats book: https://www.amazon.co.uk/Six-Thinking-Hats-Edward-Bono/dp/0241257530/ref=sr_1_1?crid=2IAB8XJE17AZ8&keywords=six+thinking+hats&qid=1702034439&s=books&sprefix=6+hats%2Cstripbooks%2C68&sr=1-1 For more broader understanding of how we think: Thinking Fast and Slow by Daniel Kahneman https://www.amazon.co.uk/Thinking-Fast-and-Slow/dp/B006QXGLA8/ref=sr_1_1?crid=AFOYJK5Y3CCZ&keywords=thinking+fast+and+slow+by+daniel+kahneman&qid=1702034530&s=books&sprefix=thinking+fast+and+slow%2Cstripbooks%2C73&sr=1-1 Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

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