Ep 163. Capturing Community: How Film is Transforming Storytelling in New Housing Developments

Recently I gave a talk at a communications conference with a colleague, a filmmaker, on how film can change the narrative for a topic or issue and highlight your brand in a new and unusual way- in this case, the housing agenda in the UK.  As some of you who listen regularly will know, my consulting business focuses on providing communication strategies for built environment projects and firms.  Our big area of expertise is placemaking communications and this means simply, telling the story of places where people live, in particular, new and emerging places that may not have an established identity, like an existing town or city. So today I give an overview of how film can be used as part of your communication strategy, using a case study from my work, bringing places and communities to life and changing a negative narrative into a positive one. So, let's dive in!  

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