Ep 17. Building trust and credibility in your brand using topic experts

Today I share how using topic experts can add real value to your business by building trust and credibility in your brand, product or service.   This tool is related to the PR discipline of communication for your business but could be used in any content too.   I'll give an overview of what this tool is and how you can use it, what to look for in a topic expert, and provide examples of where it has worked well.   Download my FREE cheat sheet; seven simple steps to communication activity with impact which can guide your promotional activity in a strategic direction, saving you time and money.   Also here:https://mailchi.mp/henbe.co.uk/me4aassrqp  You can also;   Please leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show and subscribe to be the first to listen each week.   Follow my Facebook page for daily tips and advice.    Also here:https://www.facebook.com/commsthatworks   DM me on LinkedIn emmadrake or Twitter @_emmadrake or email [email protected]  

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