Ep 18. 'Deep Dive': How to take your event online, reach your audience and create an impact

In this episode, I'm delighted to be doing another 'Deep Dive'. This time, the topic is how to use events as part of your marketing strategy, take them online and still create an impactful and memorable experience for your audience.   We have all had online overload in 2020, and this episode aims to dispel myths of online events and share best practice to engaging your audience in an online event experience.   I am delighted to have Vikki Barcroft as my guest, Director of Events with Impact, based in the UK.    Vikki shares her insights on how events have changed, how she has pivoted her business and successfully ran global online events as a result. And how events are changing in terms of how we feel about attending events, whether events you travel to remain an inclusive option physically, what attendees are looking for now and what you can do to take your event online with success.   You can connect with Vikki at https://www.eventsforimpact.co.uk/  On Linkedin or Twitter    Download my FREE cheat sheet; seven simple steps to communication activity with impact which can guide your promotional activity in a strategic direction, saving you time and money.   Also here:https://mailchi.mp/henbe.co.uk/me4aassrqp  You can also;   Please leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show and subscribe to be the first to listen each week.   Follow my Facebook page for daily tips and advice.    Also here:https://www.facebook.com/commsthatworks   DM me on LinkedIn emmadrake or Twitter @_emmadrake or email [email protected]   Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot

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