Ep 32. Why effective communication isn't a happy accident

I am a bit of a research nerd. A lot of strategy work I undertake for customers is grounded in data and insights. Why is this so important?   A lot of communication is for communication's sake, and in a world where we are all overwhelmed with content more than ever, we should focus on what matters and why. Only producing communication that supports our business or purpose (or both)   So today I wanted to share with you why you should be planning your communication activity and not sailing into it hoping for a happy accident.   You will learn - Why research is important to set yourself up to succeed - How communication is a support function of your business  - Why goal setting is important   Links mentioned in this episode:   Are you a goal digger? https://henbe.co.uk/2020/12/01/ep-02-are-you-a-goal-digger-why-you-need-to-set-communication-goals/   Tax Made Easy https://archive.thedrumprawards.com/the-drum-pr-awards-2020/b2b/making-tax-easy   The Used Kitchen Company https://ciprawards.co.uk/wp-content/uploads/2021/06/1.-Corporate-and-Business-Comms-003.pdf   Before you go;   Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )   Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you' Also here:https://www.facebook.com/commsthatworks   PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

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