Ep 36. 'summer hacks' series: Building B2B relationships

In this second episode of the summer hacks series, I talk about how Public relations is often seen as something you do if you have something to launch or some good news to talk about. But PR is not all about the media - it's so much more than that. One aspect of PR is nurturing relationships that are already strong—reaching out to people who you already work with and who know your business and nurture those relationships. Often underused as a strategic tool, PR is one of the simplest - and most effective - activities you can do to help your business. I am going to talk to you today about how to utilise these relationships to your advantage. Let's dive in! Links in this episode: That Weetabix example:also here: shorturl.at/bkJ18  How To Find Customers and Help Them Buy - New online resource now available, also here: https://commsthatworks.mykajabi.com/find-customers+help-them-buy Before you go;   Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )   Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you' Also here:https://www.facebook.com/commsthatworks   PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.  

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