Ep. 48 How do you communicate environmental claims?

As COP26 draws to a close this week, I'm reflecting today on what this means for you as communicators. Clearly, there is a big stick as well as carrot coming down the line and planning for supporting reputation issues around greenwashing, having difficult conversations with people and working out who's culpable for information shared should be high on the list for all businesses, large or small in the wake of COP26. Today I share some insights into what I think companies need to think about and what communicators need to think about. I cover 3 big questions in this podcast episode and share some further thoughts, next steps you can adopt, and things to look out for.  Let's dive in! Useful links from this episode: First published on LinkedIn live event 'It's a B2B comms thing' watch it here:  https://www.linkedin.com/video/event/urn:li:ugcPost:6860905845253779456/ https://greenclaims.campaign.gov.uk/ https://www.cpicode.org.uk/news/code-for-construction-product-information-and-guidance-published/ Further listening: Episode 43. 6 steps to manage potential reputation issues Grab your FREE 6-step guide to reputation issues management (also here: https://bit.ly/6StepGuideIssuesNoTissues) You can also: Follow me on LinkedIn   PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

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