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Communication Strategy That Works

Ep 52. What's your focus for B2B content in 2022?

09 Dec 2021

Description

Continuing celebrations for the podcast's one year birthday, I reflect on what's been popular and successful for marketers in B2B in terms of content and where your focus should be in 2022. I cover, Understanding your audience's preferences or 'audience-led content' what to focus on and how to engage your audience effectively, how to prioritise and when to say; no, it's not working let's move on. Let's dive in! This episode content was first featured in It's a B2B Content Thing on LinkedIn live WATCH IT HERE:  https://vimeo.com/manage/videos/652904803 What to do next? Treat yourself to my strategic planning resource bundle of templates and guides to help you plan 2022 HERE: https://bit.ly/CTW_Resources

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