Ep 61 - Hey marketers! 5 tips on using PR to build trust in your B2B product or service

PR can help the sales process along through the 'know, like, trust' aspect of the customer journey with you. The more someone hears about your business and the better informed they are, the warmer they are as a potential lead. In plain terms, this means your customer is closer to working with you or buying from you than they were when they first heard of you. Customers have to travel along the 'know, like, trust' pathway with you to know your products, like them, and work out if they will work for them. They also need to trust you so they will choose you over the other options that might be available out there. Using PR this way can influence your lead generation and become an essential cog in your sales wheel. Now I say this is for B2B, but it can easily translate into B2C it's just B2B is my genius zone, so I am focussing here today. Let's dive in! Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://bit.ly/SevenSteps2Success ) Want to explore how i can help you? there's 3 main ways you can do this: 1. Listen to more episodes, download a resource or enrol in a mini course: Find out more here. 2. Hire my expertise, whether that's support with a one-off comms project or entire strategy for your business drop me a line if you want to explore this further.  [email protected] ​3. Work with me closely in my Communication Strategy Lab  If you'd like to work with me in a group of like-minded peers to develop your communication strategy through 1:1 work with me, podcasts, workbooks and lots of accountability and up-skilling, testing and learning as we go? then email me [email protected] to register your interest for you or your entire team.  

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