Ep 62. RE-RUN! Why investing in long-form content is a good strategy

I recently missed out on attending 'it's a B2B Thing' over on LinkedIn with Stacey Meadwell and Ayo Abbas where, along with special guest Susie Lober, they talked all about repurposing content. So I thought I would re-release this episode all about why I think long-form content is your best friend right now and why it can help hugely with repurposing, and also tell you where you can catch up on it's a B2B Comms Thing podcast too.   I am going to cover today;   What long-form content is How it helps you gain authority   We do It's a B2B Comms Thing live on the first Friday of every month, over on LinkedIn, then you can watch the podcast afterwards. Just follow me on LinkedIn to get a notification and sign up to watch the next one on 1st March.   Let's dive in!   Links mentioned in this episode:   Watch the B2B Comms Thing Podcast   Follow me on LinkedIn  Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://bit.ly/SevenSteps2Success ) Want to explore how I can help you? there are 3 main ways you can do this: 1. Listen to more episodes, download a resource or enrol in a mini-course: Find out more here. 2. Hire my expertise, whether that's support with a one-off comms project or entire strategy for your business drop me a line if you want to explore this further.  [email protected] ​3. Work with me closely in my Communication Strategy Lab  If you'd like to work with me in a group of like-minded peers to develop your communication strategy through 1:1 work with me, podcasts, workbooks, sharing ideas and lots of accountability and up-skilling? then email me [email protected] to register your interest for you or your entire team.  

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