Ep 66. Using Newsjacking successfully

Newsjacking can be one of the most effective ways to get your message in front of the right people without having to invest a lot of money. It has been used by brands, politicians, and even charities to make a big impact. The premise being that you don't need to be the news—you just need to be related to it. It is a term that refers to the process of using current news to generate interest, including media interest, and reach a wide audience. In this episode, I'll share some of the tips and tricks you can use to undertake newsjacking and some examples of newsjacking campaigns from other organisations so you can get an idea of the impact that this form of public relations can have. Keep in mind that newsjacking should be a strategic part of your overall public relations plan, not a standalone tactic you use when the timing is right. Let's dive in! Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business Listen to more episodes, take some training, or download a resource : Find out more here. Hire my expertise, whether that's support with a one-off comms project or entire strategy for your business drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor  [email protected] Work with me closely If you'd like to work with me in a group of like-minded peers to develop your communication strategy through 1:1 work with me, podcasts, workbooks, sharing ideas and lots of accountability and up-skilling? then email me [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page

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