Ep 67. How to squeeze the most value from trade shows

Trade shows are not just about turning up and networking, they are an essential part of any B2B strategy.   There are so many touchpoints where you can have a 'moment' at trade shows, however big or small.  So today I cover how to create the right strategy for you.   Why? Because we are all time-poor, so as marketing and comms pros and business leaders we need to make sure that the time spent away from 'the office' is worthwhile.   If you're hosting a stand and/or speaking or both, this is true.    This was the subject of the latest It's B2B Comms Thing Live over on LinkedIn - so I also cover some of my co-hosts' insights as well Ayo Abbas and Stacey Meadwell.   You can watch the replay of that podcast HERE I will cover; What actions should you take now before your trade show?  What's the most important activities to prioritise during the event itself?   Mopping-up – most important tasks post-event Let's dive in! Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business Listen to more episodes, take some training, or download a resource : Find out more here. Hire my expertise, whether that's support with a one-off comms project or entire strategy for your business drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor  [email protected] Work with me closely If you'd like to work with me in a group of like-minded peers to develop your communication strategy through 1:1 work with me, podcasts, workbooks, sharing ideas and lots of accountability and up-skilling? then email me [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback in this episode and thoughts on any topics I could include in future ones too.

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