Ep 73. Message mixups: do you know who's buying or benefitting?

The aim is to get your brand, products, and services in front of as many potential customers as possible, right? The more people you reach, the more chances you have to make a great first impression and turn a one-time buyer into a loyal fan. But in our digital world, where we are exposed to an almost infinite number of ads and offers, it's getting harder and harder to cut through the noise and get noticed. One of the best ways to get noticed is by using a few key messages repeatedly in your content, so that customers start to associate your brand, product or service with those messages. This is also why it's important to sell the sizzle and not the sausage, especially in B2B. So today is a reminder of how important it is to remember who's buying or benefitting and why they should even bother listening, for every campaign you are working on. I cover my insights and tips on how and throw some examples for you too. Let's dive in! Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business Listen to more episodes, take some training, or download a resource : Find out more here. Hire my expertise, whether that's support with a one-off comms project or entire strategy for your business drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor  [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work with me, podcasts, workbooks, sharing ideas and lots of accountability and up-skilling? Then email me [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback in this episode and thoughts on any topics I could include in future ones too.

There are no comments yet.

Please log in to write the first comment.