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Communication Strategy That Works

Ep 75. RERUN! How do you talk about going green?

19 May 2022

Description

This week's podcast is inspired by my two days at a vast built environment event in Leeds, UK.     I ran the Beyond Net Zero pavilion for a client of mine UKBCSD (UK Business Council for Sustainable Development)   It was an inspiring two days of 15 talks covering everything from how we create a world for everyone to materials and data in buildings and thinking about building less so we can catch up on our carbon challenges as a sector.   Communication was a strong point as well not just in our tent but across the conference and it made me think that we have a job to do to support this epic challenge for businesses and places.   This episode was originally published after COP26 around six months ago last year, where I reflected on the communication challenge and responsibility we have as communicators to help with this topic.   We can't keep having the same conversations; we need action, and communicators have a role to play in enabling businesses to do that. Links mentioned in this episode: First published on LinkedIn live event 'It's a B2B comms thing' watch it here:  https://www.linkedin.com/video/event/urn:li:ugcPost:6860905845253779456/ https://greenclaims.campaign.gov.uk/ https://www.cpicode.org.uk/news/code-for-construction-product-information-and-guidance-published/ Further listening: Episode 43. 6 steps to manage potential reputation issues Grab your FREE 6-step guide to reputation issues management (also here: https://bit.ly/6StepGuideIssuesNoTissues) Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business Listen to more episodes, take some training, or download a resource : Find out more here. Hire my expertise, whether that's support with a one-off comms project or entire strategy for your business drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor  [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work with me, podcasts, workbooks, sharing ideas and lots of accountability and up-skilling? Then email me [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback in this episode and thoughts on any topics I could include in future ones too.  

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