Ep 77. Why personality and tone is important for your content

Everyone has a personality, which makes you who you are. It influences your behaviour, your thoughts, and your decisions. In marketing, personality is used to influence decisions. Use it to build rapport with customers and to create an experience that feels personal and unique. And it's no different when you're writing for an audience, whether that's your customers or your readers. One of the most effective ways to do this is to have a tone of voice in your content. This can help you stand out from the crowd and sound more authentic, which in turn helps your audience connect with your message. Today I take a quick look at why this is important and how you can review or implement yours. Let's dive in! Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business Listen to more episodes, take some training, or download a resource : Find out more here. Hire my expertise, whether that's support with a one-off comms project or entire strategy for your business drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor  [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work with me, podcasts, workbooks, sharing ideas and lots of accountability and up-skilling? Then email me [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback in this episode and thoughts on any topics I could include in future ones too.

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