Ep 88. Summer Hacks Series (part two) How do you know if the comms is working?

Welcome to the 2022 summer hacks series Part Two! These are really short 'food for thought', bite-sized episodes, so you can dive in when you have a moment.   I decided to focus on planning tips over the summer.  Why? Because when people think about comms planning, they often focus on what they are going to say - you have a great product or service and you want to tell people about it. Focusing on the message seems the logical first step, but before you start typing, let alone promoting your offer, there are some vital actions you need to take.  The summer hacks is an overview of the 7 steps to effective comms planning. I use this process with all my clients, whether it's a brand new product or we're marketing a built environment project. Part two is about implementation, review, and evaluation.  This is the second episode of Part Two and is all about tracking and reviewing how well you're doing. One of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what your current marketing and communications activities are and how they are performing, it's impossible to know where to focus your energy and resources.  Let's dive in   Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

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