Ep 90. Hive mind the comms (skills) gap in your strategy with a skills audit

Some of the most important skills for a public relations professional are lifelong ones. You can't learn all the knowledge you'll need in a few months of school or a few years of experience.  Instead, we need to keep our skills up to date. This not only helps us learn new things, but it also keeps us competitive in our specialised field of work. But how do you know what skills you need or where to focus your time? Today, I run through what skills I consider to be top of the pack when it comes to keeping up to date and how a skills audit can be a really effective place to start for you or your team. It's back to school for a lot of us across the world, but especially in the UK, so I thought I would spend some time talking about skills today, how you identify what you need and what's hot to skill up on. Let's dive in! Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

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