Ep 98. RERUN. Hey marketers! 5 tips on using PR to build trust in your B2B product or service

How to use PR to build trust in your product One of the many ways PR can help the sales process along is through the 'know, like, trust' aspect of the customer journey with you. The more someone hears about your business and the better informed they are, the warmer they are as a potential lead. In plain terms, this means your customer is closer to working with you than they were when they first heard of you. The customer has to travel along the 'know, like, trust' pathway with you to know your products, to like them, and to work out if they will work for them. They also need to trust you, so they will choose you over the other options that might be available out there. Using PR this way can influence your lead generation and become an essential cog in your sales wheel. Now I say this is for B2B, but it can be easily translated into B2C – it's just that B2B is my genius zone, so I am focussing here today. Let's dive in!   Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

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