Driving Referrals And Product Adoption Through Community Engagement | Community ROI with Ece Kurtaraner

"A great community doesn’t just support its members—it amplifies business goals without feeling transactional."In this episode, we discussed how to strategically align community goals with business objectives to drive growth, engagement, and long-term success, in particular:👉 How community goals differ from other teams' goals.👉 Key metrics of community impact.👉 Community team as a bridge between departments.👉 Tying community initiatives to company goals.👉 How events drive engagement and create organic case studies.JoinYurii Lazaruk, the Community Consultant, andEce Kurtaraner, a community operations and events consultant, strategist, and community operations queen in Generalist World, in connecting community goals with business goals to drive business growth!Connect with Ece and Yurii on Linkedin:https://www.linkedin.com/in/ecekurtaraner/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Ece Kurtaraner(00:44) Defining Community Goals(01:49) Case Study: Product-Based Community(03:27) Metrics and Measurements(05:36) Community Events and Engagement(11:19) Internal Collaboration and Advocacy(23:44) Challenges and Crisis Management#communityROI #communitybuilding #businessgrowth

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