Community ROI
Episodes
How Community Engagement Turns Into Real Business ROI | Community ROI with Jillian Bejtlich
10 Dec 2025
Contributed by Lukas
“If people feel safe enough to ask questions, you've already won half the battle.”In this episode, we discussed how to align community strateg...
When Community Is Your Product’s Competitive Advantage | Community ROI with Esther Trapadoux
03 Dec 2025
Contributed by Lukas
“Community is a bridge between what the product promises and what the user is trying to achieve.”In this episode, we discussed how to align commun...
Start Business With Why, Grow With Community | Community ROI with Jeannie Smith
19 Nov 2025
Contributed by Lukas
“Community comes before business—your people existed long before your product ever did."In this episode, we discussed how mission-driven orga...
How To Build a 35K-Members Community and Boost Revenue | Community ROI with Tony Kershaw
12 Nov 2025
Contributed by Lukas
“Community ROI begins when people feel seen, not sold to.”In this episode, we discussed how emotional connection, storytelling, and cross-team col...
How Community Members' Success Drives Business Success | Community ROI with Ashley Gallman Williams
29 Oct 2025
Contributed by Lukas
“A true community lives where business needs and human needs overlap.”In this episode, we discussed how to align community strategy with business ...
Why Sharing Community Stories Brings You More Clients | Community ROI with Brian Kling
22 Oct 2025
Contributed by Lukas
“Every conversation you have with a customer is a data point with a heartbeat.”In this episode, we discussed how to align community and business g...
How To Turn Community Conversations Into Business Results | Community ROI with Emma Wyatt
08 Oct 2025
Contributed by Lukas
“You have to be the advocate for your advocates, or nothing happens."In this episode, we discussed how authentic relationships, active listenin...
The Hidden ROI of Communities of Practice | Community ROI with Drew Pontikis
17 Sep 2025
Contributed by Lukas
“A community of practice is the glue that holds everything together in a business. It fills the gaps that organizational structures can’t, and tha...
How Community Drives Client Retention | Community ROI with Luke Zimmer
03 Sep 2025
Contributed by Lukas
“Retention is proof your community is working, even if it's quiet.”In this episode, we discussed how to tie community goals to business strate...
Why Product Adoption and Retention Start with Community | Community ROI with Meghan Bates
20 Aug 2025
Contributed by Lukas
“Your community goals should be so clear you can explain them in less than 30 seconds, even to your parents.”In this episode, we discussed how to ...
How Community Links Customers to Real Business Impact | Community ROI with Jen Hanley
06 Aug 2025
Contributed by Lukas
“Your super users are mini-influencers — invest in them like you mean it.”In this episode, we discussed how to bridge community and business goa...
What If Community Was the Core of Your Business? | Community ROI with Nicola Earle
23 Jul 2025
Contributed by Lukas
“Community isn’t something extra. At our company, community is the business.”In this episode, we discussed how to align community and business g...
Building Bridges: The Internal Role of Community | Community ROI with Nicole Saunders
25 Jun 2025
Contributed by Lukas
"If your users carry your community with them from job to job, you’ve built something unforgettable."In this episode, we discussed how com...
How Community Turns Customer Pain Into Business Value | Community ROI with Nikki Thibodeau
11 Jun 2025
Contributed by Lukas
“If your customers go quiet, something’s broken. Silence can be a sign of lost trust.”In this episode, we discussed how trust, cross-functional ...
How Community Drives Product Innovation | Community ROI with Avital Knoller
28 May 2025
Contributed by Lukas
"When you give people the feature they asked for, and bring them into the room to shape it—it’s magic."In this episode, we discussed how...
How to Work With Internal Teams to Build Better Communities | Community ROI with Marjorie Anderson
21 May 2025
Contributed by Lukas
"Internal teams need to see that community can help them win too."In this episode, we discussed how to strategically align community goals w...
How to Turn Community Conversations Into SQLs and Sales | Community ROI with Jeanine Suah
01 May 2025
Contributed by Lukas
“You can’t strategize your way through a $20 million funnel without talking to real people first.”In this episode, we discussed how translating ...
How Brand Advocates Can Help You Scale Your Business | Community ROI with Dani Weinstein
17 Apr 2025
Contributed by Lukas
“Community should be the horizontal layer that fuels every part of the business.”In this episode, we discussed how to connect community goals with...
How Community Turns Connections Into Clients | Community ROI with Barry McDonald
27 Mar 2025
Contributed by Lukas
“Our reputation as a community-driven organization was our greatest sales tool.”In this episode, we discussed how communities drive business growt...
How To Prove The Real ROI Of Community Efforts | Community ROI with Christopher Detzel
13 Mar 2025
Contributed by Lukas
"The key to proving community ROI is treating it like any other business function—track metrics, show impact, and align with company priorities...
How To Build Internal Communities That Strengthen Your Business | Community ROI with Anamaria Dorgo
27 Feb 2025
Contributed by Lukas
“A thriving internal community isn’t about forcing engagement; it’s about making engagement valuable.”In this episode, we discussed practical ...
Driving Referrals And Product Adoption Through Community Engagement | Community ROI with Ece Kurtaraner
13 Feb 2025
Contributed by Lukas
"A great community doesn’t just support its members—it amplifies business goals without feeling transactional."In this episode, we discu...
How Community Retains Customers | Community ROI with Tiffany Oda
30 Jan 2025
Contributed by Lukas
“Retention isn’t just about keeping people in the community—it’s about making sure they find value, so they keep coming back.” In this epis...
How To Turn Community Engagement Into Business Impact | Community ROI with Katie Ryser
16 Jan 2025
Contributed by Lukas
"Community engagement is powerful when it moves both the people and the business in the right direction." In this episode, we discussed how...
Why Internal Engagement is Key to Community and Business Success | Community ROI with Pat Cooney
19 Dec 2024
Contributed by Lukas
"Every conversation in your community is a step toward customer satisfaction and business growth." In this episode, we discussed engaging internal te...
The ROI of Belonging: How Communities Drive Business Growth | Community ROI with Carrie Melissa Jones
05 Dec 2024
Contributed by Lukas
"Belonging isn’t just a feeling; it’s the secret sauce that keeps members engaged and businesses thriving." In this episode, we discussed the nua...
Head of Community: The Most Crucial Hire for Startups | Community ROI with Jake Hurwitz
21 Nov 2024
Contributed by Lukas
"Your Head of Community is the glue that connects your business goals with the needs of your audience." In this episode, we discussed how communities...
How Internal Communities Drive Business Success | Community ROI with Stephanie Nakano
07 Nov 2024
Contributed by Lukas
"The return on investment in community work isn’t just profit—it’s being seen as indispensable, the go-to for insight and connection." In this ...
How Community Helps to Boost Retention and Lower Costs | Community ROI with Brian Oblinger
24 Oct 2024
Contributed by Lukas
"People don't just stay for the product; they stay for the community, for feeling like they're part of something bigger than themselves." In this epi...
How to Bridge Community Success and Business Objectives by Honesty and Care | Community ROI with Corina Gheonea
10 Oct 2024
Contributed by Lukas
“To be the bridge between community and business, you need to listen deeply and guide the conversation with honesty and care.” In this episode, w...
How To Choose A Specific Community Goal To Get The Best Business Results | Community ROI with Richard Millington
26 Sep 2024
Contributed by Lukas
"The worst thing a community professional can do is sit in a room and define goals without aligning them with the business. It's all about ma...
How To Ensure C-level And Community Speak The Same Language | Community ROI with Shannon Emery
12 Sep 2024
Contributed by Lukas
"To build a thriving community, you need to speak both the language of empathy and the language of ROI." In this episode, we discussed the ...
The Community-Driven Approach to Nonprofit Growth and Impact | Community ROI with Tim McDonald
29 Aug 2024
Contributed by Lukas
"To see the ROI of a community, think of the return on impact, not just investment. What’s the value of hope, support, and shared journeys?&quo...
Turning Community Engagement Into Cost Savings | Community ROI with Chris Catania
22 Aug 2024
Contributed by Lukas
"Community isn't just about connection—it's about demonstrating real business impact and value, which is the key to long-term success.&...