How To Choose A Specific Community Goal To Get The Best Business Results | Community ROI with Richard Millington

"The worst thing a community professional can do is sit in a room and define goals without aligning them with the business. It's all about making the community goals resonate with what the business already values." In this episode, we discussed why specificity is key, how to define objectives that drive measurable results, and the unique value communities can bring to business success, in particular: 👉 Why defining specific, measurable community goals is crucial for business success. 👉 How to align community objectives with overarching business goals. 👉 Difference between community goals and member objectives (specific member actions). 👉 How a community helps to improve customer onboarding and product engagement and reduce churn. 👉 How to prioritize and phase community goals over time as the community matures. Join Yurii Lazaruk, the Community Consultant, and Richard Millington, the founder of FeverBee community consultancy, where he has helped to develop over 300 successful communities in connecting community goals with business goals to drive business growth! Connect with Richard and Yurii on Linkedin: https://www.linkedin.com/in/richard-millington-5a32782/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Richard Millington (01:21) Defining Community Goals (02:34) Setting Specific Objectives (03:32) Aligning Community Goals with Business Goals (06:05) Understanding Unique Community Value (07:46) Measuring Community Success (08:44) Inspiring Community Goals (14:22) Evolving Community Goals (16:59) Collaborating with Different Teams (18:45) Practical Examples of Community Building (25:53) Strategies for Engaging Other Teams (28:21) The Power of Storytelling in Community Building (33:49) Challenges and Solutions in Community Management #communityROI #communitybuilding #businessgrowth

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