Start Business With Why, Grow With Community | Community ROI with Jeannie Smith

“Community comes before business—your people existed long before your product ever did."In this episode, we discussed how mission-driven organizations can align community and business goals by uncovering cultural truth, leading with authentic narrative, and building sustainable community strategies rooted in human connection, in particular:👉 Why communities exist before any product, service, or organization.👉 How nonprofits can measure impact without relying on traditional profit-based metrics.👉 How to involve community members through values-led invitations.Join Yurii Lazaruk, the Community Consultant, and Jeannie Smith, a narrative strategist and organizational ethnographer who’s spent 12+ years, from anthropology to nonprofit storytelling, helping mission-driven teams discover their authentic identity, find their fire, and build communities around it, in connecting community goals with business goals to drive business growth! Connect with Jeannie and Yurii on Linkedin:https://www.linkedin.com/in/jsmith40/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Jeannie Smith(01:05) Defining Community for Business(04:07) Community Goals and Business Integration(06:44) Marketing vs. Community Building(09:44) Mission-Driven Organizations and Community Impact(14:26) Sustainability in Non-Profit Organizations(18:45) Prioritizing Programs and Initiatives(23:03) Balancing Vision and Collaboration(25:13) The Power of Vulnerability and Asking for Help(27:42) Engaging Stakeholders with Values(31:08) The Art of Storytelling in Community Building(36:15) Emotional Connection in Fundraising#communityROI #communitybuilding #businessgrowth

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