The ROI of Belonging: How Communities Drive Business Growth | Community ROI with Carrie Melissa Jones

"Belonging isn’t just a feeling; it’s the secret sauce that keeps members engaged and businesses thriving." In this episode, we discussed the nuances of creating measurable outcomes for community initiatives, aligning them with organizational objectives, and fostering belonging as a core driver of community success and business impact, in particular: 👉 Actionable steps to connect community goals with business objectives. 👉 How to foster belonging in communities to boost engagement and revenue. 👉 Strategies for aligning community metrics with diverse organizational priorities. 👉 Insights on measuring community impact across different teams. 👉 Role of internal advocacy in spreading community thinking across teams and leadership. Join Yurii Lazaruk, the Community Consultant, and Carrie Melissa Jones, a social science researcher and strategist who advocates for community building across organizations of all sizes and helps leaders strengthen their community foundations and the founder of the CMJ community of community professionals and coauthor of Building Brand Communities book, in connecting community goals with business goals to drive business growth! Connect with Carrie and Yurii on Linkedin: https://www.linkedin.com/in/carriemelissajones/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Carrie Melissa Jones (01:20) Defining Community Goals (01:58) Community Goals vs. Business Goals (03:44) Measuring Sense of Belonging (06:29) Connecting Community to Business Growth (08:00) Practical Steps for Community Managers (16:18) Engaging Internal Teams (32:01) Overcoming Challenges in Community Building #communityROI #communitybuilding #businessgrowth

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