How Community Engagement Turns Into Real Business ROI | Community ROI with Jillian Bejtlich

“If people feel safe enough to ask questions, you've already won half the battle.”In this episode, we discussed how to align community strategy with business objectives, drive real ROI, and empower customers through human connection and intelligent design, in particular:👉 Why case deflection still matters, and what to measure beyond posts and replies.👉 How to empower customers to contribute, even if they’re not answering each other’s questions.👉 How community accelerates product, engineering, CX, and marketing when collaboration flows.Join Yurii Lazaruk, the Community Consultant, and Jillian Bejtlich, a true community nerd in the best possible way — a quirky techie fueled by curiosity, grounded in data, and unafraid of a little chaos, who's built communities everywhere from Autodesk and BAE Systems to Zapier and Calendly, in connecting community goals with business goals to drive business growth! Connect with Jillian and Yurii on Linkedin:https://www.linkedin.com/in/jillianbejtlich/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Jillian Bejtlich(01:14) Defining Community for Business(02:30) When a Company Doesn't Need a Community(05:02) Aligning Community Goals with Business Objectives(08:34) Unique Use Cases of Calendly(13:40) Encouraging Community Member Interaction(16:56) Motivating Community Members(19:39) Challenges in Community Building(21:30) Collaborating with Other Teams(23:26) The Role of Community in Different Departments(26:25) Communicating Community Impact to Management(34:10) Using AI in Community Building(38:05) Identifying Community ROI#communityROI #communitybuilding #businessgrowth

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