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Community ROI

Head of Community: The Most Crucial Hire for Startups | Community ROI with Jake Hurwitz

21 Nov 2024

Description

"Your Head of Community is the glue that connects your business goals with the needs of your audience." In this episode, we discussed how communities serve as the lifeblood of modern brands, the strategic role of a Head of Community, and why community-driven approaches create loyalty, engagement, and exponential growth, in particular: ๐Ÿ‘‰ The business difference between audiences and communities. ๐Ÿ‘‰ Why the Head of Community is the most crucial hire for startups. ๐Ÿ‘‰ How a community-first approach creates loyalty and drives business growth. ๐Ÿ‘‰ How to measure community engagement and its impact on ROI. ๐Ÿ‘‰ Why community building is a game-changer for startups. Join Yurii Lazaruk, the Community Consultant, and Jake Hurwitz, founder of Thursday Labs, a new type of content company/production studio that helps founders and investors become thought leaders by producing a ton of valuable content and generating tens of millions for companies like POSH, Day One, Rove, Nifty Bridge, and many others, in connecting community goals with business goals to drive business growth! Connect with Jake and Yurii on Linkedin: https://www.linkedin.com/in/jakehurwitz/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Jake Hurwitz: Founder of Thursday Labs (01:15) Defining Community vs. Audience (02:58) The Role of Community in Business Structure (04:42) Community as a Competitive Advantage (07:04) The Decline of Traditional Communities and Rise of New Ones (08:15) The Importance of a Head of Community (13:27) Building Community for Business Success (16:12) Marketing vs. Community Building (19:13) The Role of Community in a Content Studio (22:52) Metrics for Community Growth (28:53) The Importance of Hosting Events (31:25) Companies Benefiting from Communities (34:21) Innovative Community Building Examples #communityROI #communitybuilding #businessgrowth

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