Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

Community ROI

How Community Helps to Boost Retention and Lower Costs | Community ROI with Brian Oblinger

24 Oct 2024

Description

"People don't just stay for the product; they stay for the community, for feeling like they're part of something bigger than themselves." In this episode, we discussed how a community can drive measurable outcomes, including customer retention, cost savings, and enhanced brand engagement, in particular: ๐Ÿ‘‰ How to connect community goals with six core business objectives. ๐Ÿ‘‰ Practical strategies for using communities to retain customers and reduce costs. ๐Ÿ‘‰ Examples of aligning community success with business growth. ๐Ÿ‘‰ How to bring cross-functional teams into community building for maximum impact. ๐Ÿ‘‰ Actionable advice on measuring community ROI and proving its business value. Join Yurii Lazaruk, the Community Consultant, and Brian Oblinger, a seasoned community expert who's been in the online communities space since the 1990s from a content moderator to the Vice President of Customer Experience and Global Community and now helps worldwide brands engage their customers as a Community Strategic Consultant, in connecting community goals with business goals to drive business growth! Connect with Brian and Yurii on Linkedin: https://www.linkedin.com/in/brianoblinger/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Brian Oblinger (01:32) Connecting Community to Business Outcomes (04:03) Understanding Business Priorities (06:35) Strategies for Customer Retention (10:08) Actions to Achieve Retention Goals (18:01) Working with Different Business Teams (19:42) Collaborative Community Building (20:44) Metrics for Community Impact (21:46) Engaging Cross-Functional Teams (24:42) Communicating Community Value (26:54) Handling Missed Goals and Planning (29:24) Setting Realistic Expectations #communityROI #communitybuilding #businessgrowth

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
๐Ÿ—ณ๏ธ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.