How Community Helps to Boost Retention and Lower Costs | Community ROI with Brian Oblinger

"People don't just stay for the product; they stay for the community, for feeling like they're part of something bigger than themselves." In this episode, we discussed how a community can drive measurable outcomes, including customer retention, cost savings, and enhanced brand engagement, in particular: 👉 How to connect community goals with six core business objectives. 👉 Practical strategies for using communities to retain customers and reduce costs. 👉 Examples of aligning community success with business growth. 👉 How to bring cross-functional teams into community building for maximum impact. 👉 Actionable advice on measuring community ROI and proving its business value. Join Yurii Lazaruk, the Community Consultant, and Brian Oblinger, a seasoned community expert who's been in the online communities space since the 1990s from a content moderator to the Vice President of Customer Experience and Global Community and now helps worldwide brands engage their customers as a Community Strategic Consultant, in connecting community goals with business goals to drive business growth! Connect with Brian and Yurii on Linkedin: https://www.linkedin.com/in/brianoblinger/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Brian Oblinger (01:32) Connecting Community to Business Outcomes (04:03) Understanding Business Priorities (06:35) Strategies for Customer Retention (10:08) Actions to Achieve Retention Goals (18:01) Working with Different Business Teams (19:42) Collaborative Community Building (20:44) Metrics for Community Impact (21:46) Engaging Cross-Functional Teams (24:42) Communicating Community Value (26:54) Handling Missed Goals and Planning (29:24) Setting Realistic Expectations #communityROI #communitybuilding #businessgrowth

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