Why Sharing Community Stories Brings You More Clients | Community ROI with Brian Kling

“Every conversation you have with a customer is a data point with a heartbeat.”In this episode, we discussed how to align community and business goals through cross-functional collaboration, customer insight, and storytelling to drive measurable impact, in particular:👉 The real difference between community and audience, and why it matters.👉 Turning community insights into measurable business impact.👉 How communities act as a “sonar” for customer feedback and innovation.Join Yurii Lazaruk, the Community Consultant, and Brian Kling, a community strategy leader who’s built award-winning B2B communities at Autodesk, STMicroelectronics, and Align Technology, and is passionate about customer-focused innovation and driving business impact through data, creativity, and people, in connecting community goals with business goals to drive business growth! Connect with Brian and Yurii on Linkedin:https://www.linkedin.com/in/klingbrian/ttps://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Brian Kling(00:49) Defining Community for Business(02:13) Real-World Example of Community Impact(04:36) Connecting Community Goals with Business Goals(09:53) Strategies for Engaging Advocates(14:35) Collaborating with Key Teams(18:42) Encouraging Cross-Team Collaboration(23:01) Building Internal Community Connections(26:24) Challenges in Larger Organizations(27:49) Leveraging AI in Community Building(30:15) Identifying Community ROI#communityROI #communitybuilding #businessgrowth

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