Community ROI
How To Ensure C-level And Community Speak The Same Language | Community ROI with Shannon Emery
12 Sep 2024
"To build a thriving community, you need to speak both the language of empathy and the language of ROI." In this episode, we discussed the importance of translating community initiatives into measurable business value while maintaining a human-centered approach, in particular: ๐ Practical steps for translating community success into business impact. ๐ The role of community builders in driving business growth. ๐ Insights into working with cross-functional teams to achieve shared goals. ๐ The importance of building internal communities for long-term success. ๐ Emotional intelligence and empathy in community and business collaboration. Join Yurii Lazaruk, the Community Consultant, and Shannon Emery, an experienced B2B SAAS community professional with a decade of hands-on experience in the tech space, in connecting community goals with business goals to drive business growth! Connect with Shannon and Yurii on Linkedin: https://www.linkedin.com/in/shannon-m-emery/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Shannon Emery (01:13) Defining Community Goals (03:56) Aligning Community Goals with Business Goals (05:08) Speaking the Language of C-Level Executives (14:06) Collaborating with Different Teams (16:40) Solving Business Problems with Community (23:54) Aligning Community Efforts with Business Impact (27:17) Bringing Visibility to Community Impact (29:58) Addressing Challenges and Transparency (36:39) Identifying and Measuring Community ROI #communityROI #communitybuilding #businessgrowth
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