EPISODE 36: When Perception is Everything: Is it Time to Ditch the name "Cybersecurity"?

This Episode we are joined by Martina Mitz, a UX Psychologist, Strategist and Designer.In this episode, When Perception is Everything: Is it Time to Ditch the name "Cybersecurity"?, we explore how people feel when they see the title ‘cybersecurity’ and ask the question: is the term ‘cybersecurity’ it actually putting people off engaging with us! We also talk about the power of perception, how to learn from failure, and supporting cognitive shifts so people feel like a contributing cog for the securing of our organisations rather than just a spare part! And Martina also shares a story about the time when she got hacked and you won’t believe what the hacker did next!Key Takeaways:Feeling like a cog in the security system? People need to understand its intricacies to truly support it. We need to remind the people we support that you’re not a spare part; you’re essential.Rethinking the Name: Should we ditch "cybersecurity" for a term that resonates better?Building a Security Mindset: Discover how to create a mental model of security that empowers everyone.Learning from Failure: Why embracing a "safe to fail" environment is crucial for innovation in cybersecurity.A Hacker Leaves a Note: Learn how one hacker hacked ‘for good’ to change insecure behaviours!Links to everything we discussed in this episode can be found in the show notes and if you liked the show, please do leave us a review.Follow us on all good podcasting platforms and via our YouTube channel, and don't forget to share on LinkedIn and in your teams.It really helps us spread the word and get high-quality guests, on future episodes. We hope you enjoyed this episode - See you next time, keep secure, and don’t forget to ask yourself, ‘Am I the compromising position here?’Keywords: cybersecurity, UX, psychology, UR, behaviour, creativity, security champions, accessibilitySHOW NOTESA version of Martina’s talk that Lianne and Jeff saw- Experience Mapping: Why, How and WhatABOUT MARTINA MITZMartina started as a self-taught Web Designer in 1999. From the very beginning her approach was user-centered despite not being familiar with the now-common phrase of ‘User Experience’. In 2007 she finalized her (Diploma-) study in Psychology and started working in the field of clinical Psychology. It was at this point that Martina’s academic background and her passion joined and she started a career as UX Designer, being called “Conceptioner” at first. Since then Martina has not only contributed to the digital and service ecosystems of many recognizable companies (e.g. eBay, PayPal, Emirates Airlines, Volkswagen, Telekom and many more), but she also helped selected Start-ups in Europe, by forming and driving their Research, as well as contributing to their product or service strategy and definition.LINKS FOR MARTINA MITZMartina’s LinkedInMartina’s WebsiteMartina’s Youtube

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