How to Create Profitable Products & Services That ACTUALLY Sell

In this episode, I’m breaking down one of the most foundational (but often skipped) parts of building a business: your products, services, and offers!   Whether you’re selling physical products, digital services, or anything in between — this is the episode you need to ensure what you're creating actually sells, creates real impact, and sustains you and your business. I get candid about the mistake I made early in my business when I skipped validation, wasted 6 months, and launched something no one wanted (yikes).   I’m sharing exactly what I wish I had done instead and now teach all of my clients to do through a 3-step framework: 1️⃣ VALIDATE the problem you're solving 2️⃣ Ensure it's VIABLE to create and profitable to sell 3️⃣ TEST DEMAND before you commit   TIMESTAMPS 00:11 The Foundation of Your Business  00:58 The Importance of Strategic Product Planning  01:53 Solving Problems for Your Ideal Customer  02:47 Standing Out in a Saturated Market  03:23 Real-World Examples of Successful Products  05:04 Service Providers: Differentiating Your Offerings  07:51 Primary and Secondary Research  08:34 Conducting Effective Surveys  11:31 Diving Deeper into Customer Needs  12:36 Analyzing Competitors  12:49 Matcha Business Example  14:30 The Importance of Validation  15:35 The Pitfalls of Skipping Validation  20:09 Viability Check: Can You Bring It to Life?  23:54 Testing Demand: Pre-Sales and Wait Lists  24:42 Executing Pre-Sales  26:39 Executing Waitlists  27:22 Steps to Create Successful Products  28:37 The Benefits of Doing the Work Upfront    RESOURCES MENTIONED → Sustain Your Products: https://selinaho.com/products → The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys → Launch Your Brand Course: https://selinaho.com/lyb → Built to Last Consulting Services: https://selinaho.com/btl   SUPPORT TO SUCCEED → Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com → Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb → Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap → Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl   LET’S CONNECT → Newsletter: https://ceo-confessions.beehiiv.com  → Instagram: https://www.instagram.com/selinajho    → LinkedIn: https://www.linkedin.com/in/selinaho  → TikTok: https://www.tiktok.com/@selinajho_

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