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Confessions of a Conscious CEO

How to Plan a Powerful Launch That Sells Out

04 Aug 2025

Description

A successful launch isn’t just a single moment — it’s a carefully planned strategy.In this GTM Essentials lesson, I’m walking you through how to launch a new product, feature, or category with intention, from pre-launch hype to post-launch analysis. You’ll learn how to set clear goals, track the right metrics, and avoid the “one-and-done” launch mistake most founders make.We’ll cover:The difference between a launch and a full go-to-market strategyHow to plan your pre-launch, launch week, and post-launch phasesThe key KPIs to track for successWhy you need a centralized launch plan (and what to include in it)How to avoid burnout and ensure you have the right resources to executeADDITIONAL RESOURCES → Download the GTM Essentials Notion Workbook: https://selinaho.com/gtm-essentials→ The Complete GTM Essentials Course: https://www.youtube.com/watch?v=D-01GTm7NWQ&list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_LET’S CONNECT→ Newsletter: https://ceo-confessions.beehiiv.com → LinkedIn: https://www.linkedin.com/in/selinaho → Instagram: https://www.instagram.com/selinajho → TikTok: https://www.tiktok.com/@selinajho_ P.S. Learning a lot from this free GTM Essentials course? It would mean the world to me if you shared it with a fellow entrepreneur 🤍

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