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Conflits

Écosse, terre de whisky

21 Nov 2025

Description

Le whisky oscille entre terroirs et industries. Jean-Baptiste Noé analyse la stratégie des grands groupes, notamment Diageo et Pernod-Ricard pour faire évoluer le marketing et transmettre le goût du whisky. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

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