1.9 Gabriela Lucía Lorenz | Ethics & Sustainability

Gabriela Lucía Lorenz is Director of UBS in Switzerland. She has an MBA in Sustainable Business, is originally from Argentina, and has worked in Switzerland for 10+ years. She is an advocate of ethical design practices, fostering sustainability and a change of paradigm — from user centric to humanity and planetary centered design. Chapters(00:00:00) Gabriela Introduction (00:03:34) Design Director at UBS Zurich(00:05:50) MBA in Sustainable Business(00:09:38) Ethics and Sustainability (00:12:39) Moral values for individuals and companies(00:18:01) Talking about DEI in Europe(00:19:00) Getting started with ethics(00:23:41) Frameworks for design and business(00:30:03) How to approach projects for sustainability and ethics(00:34:14) Growth, power, and money unregulated isn’t working(00:35:58) The definition of success(00:36:57) Work life balanceRecommended Resources: Don Norman, Design a Better WorldKelly Small, The Conscious CreativeRuben Paten, Politics of designThe Center for Humane TechnologyMariana Salgado Podcast ⁠https://disenoydiaspora.org/Uxía⁠ Arias García ⁠https://universomeraki.com/⁠Where to find Gabriela:LinkedIn: ⁠https://www.linkedin.com/in/gllorenz/⁠___________________________________________________________I'm Sera Tajima, Founder, Climate Tech Advisor & Investor. 🤙I talk about: → Product Growth Strategy (Growth, Design, AI)→ Climate Tech→ Venture Capital⁠⁠⁠Connect for more good energy⁠⁠⁠ ⚡️Become a sponsor: [email protected]

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