This is the FUTURE — Humanity Centered Design: Legend Don Norman

Don Norman has paved the way for design as we know it. He is a retired Professor, Apple VP, and co-founder of Nielsen Norman Group. His 21 books include Emotional Design, Design of Everyday Things, and Design for a Better World.Join Conscious Tech: ⁠⁠⁠⁠https://seratajima.substack.com/⁠⁠⁠ ⚡️Resources: ⁠Design for a Better World Resources⁠⁠Don Norman Design Award⁠⁠Nudge: Improving Decisions About Health, Wealth, and Happiness⁠⁠Understanding Computers and Cognition: A New Foundation for Design⁠⁠Empire of Cotton: A Global History⁠Where to find Don Norman:Linkedin: ⁠https://www.linkedin.com/in/donnorman/⁠Website: ⁠https://jnd.org/⁠Chapters(00:00:00) Introduction (00:01:06) Don Norman introduction(00:02:45) Don's 5th retirement(00:05:16) Design Lab University of California San Diego(00:06:53) Author of 21 books(00:09:39) Design for a better world is spreading(00:11:41) What's wrong with human centered design(00:12:56) Expanding our mind and staying curious(00:15:06) Logic is not how people think(00:17:55) The value of creativity(00:19:43) How economics is significant to design(00:21:59) Nobel Prize for economics(00:25:14) Sidetracked on profit(00:27:06) Changing human behavior(00:30:39) Prioritize the most important thing(00:32:56) Problems like climate change are invisible(00:33:39) Greenwashing is good(00:35:00) If your company is wrong, give them a solution(00:38:20) You must understand the entire company(00:40:36) How design increases the quality of life(00:45:58) Lifestyle changes since writing the book(00:50:28) The US medical system has been taken over by profit(00:52:36) Politics and lobbying for Apple(00:55:31) The world is complex(00:56:22) Design systems(00:58:40) Are ICs powerless?(01:01:08) UN Sustainable Development Goal 17(01:01:37) The Netherlands is a leader for sustainability(01:05:44) Colonialism rules the world(01:12:29) It's not too late___________________________________________________________I'm Sera Tajima, Climate Tech Advisor & Investor. 🤙I talk about: → Product Growth Strategy (Growth, Design, AI)→ Climate Tech→ Venture CapitalConnect for more good energy ⚡️➕ ⁠⁠⁠⁠Conscious Tech Newsletter⁠⁠⁠⁠➕ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠➕ ⁠⁠⁠⁠⁠YouTube⁠➕ ⁠Tiktok⁠➕ ⁠⁠⁠⁠Advising⁠⁠⁠⁠Become a sponsor: [email protected]

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