The meeting where deals go to die

You just wrapped what felt like a perfect sales call—great chemistry, all questions answered, prospect seemed ready to move forward. Then they say "we'll discuss internally and get back to you," and suddenly you're second-guessing everything. Here's what most consultants don't realize: your deal isn't won or lost during your presentation. It's decided in the room you're NOT invited to—when the buying committee sits down without you and asks three specific questions about whether to hire you. Miss addressing these questions during your conversation, and you're gambling on hope. But when you understand exactly what they're discussing after you leave, you can structure your entire sales process to make those questions easy to answer. I'm breaking down the three questions that determine every consulting deal, and more importantly, how to address them before you ever leave the room.Show Notes- Discover the three questions every buying committee asks after you leave—and why most consultants never address them during the actual sales conversation- Learn why "booking a meeting" and "getting budget approved" are completely different decisions (and the urgency gap that kills deals in the committee room)- Understand why clients want to feel "common" not "unique" when hiring consultants, and how this psychology shapes their decision-making process- Explore the assumption of prior attempts: why every prospect has already tried to solve their problem internally (and what that means for how you position your approach)- Uncover the critical difference between Consultant A who says "I can solve your problem" and Consultant B who explains "here's why you haven't solved it yet"- Master the specific questions top consultants ask during discovery to surface real urgency and consequences—without manufactured pressure tactics- Get the exact positioning strategy that pre-answers the buying committee's questions before they even gather to discuss your proposal

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