Are You Writing For The Right Persona?

Send us a textIn this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments.What you'll learn in this episode:How to set goals that name the persona and shape the asset, the CTA, and the follow-up.Practical ways to segment by function and seniority so engineers and executives each get what they need.A simple framework to choose formats when sample sizes are small vs. broad.How marketing ops equips sales: enablement pages, sequences, and working sessions that create consistent outreach.A two-tier KPI model: meetings first, opportunities second—plus the ROI math behind channel activation.When to gate, when to leave open, and how to test instead of debate.How to capture content consumption in handoffs so reps see the journey, not just the form fill.

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