Can customers power your growth?

Send us a textIn this episode we interview Katie Hickey, Senior Director of Revenue and Growth Marketing at Dscout. What you'll learn in this episode:How to spot potential ambassadors using CSAT, NPS, and product usage signals—and why “beta participants” are gold.Practical asks that turn happy users into public advocates: webinars, testimonials, case studies, and referral stories.Smart incentives that respect the ask: swag, conference tickets, or gift cards—used thoughtfully and sparingly.A playbook for partnering with your CS team without stepping on toes by elevating customers as subject-matter experts.Ways to track and activate “past power users” at new companies using tools like UserGems within your ABX motion.How to build a community that actually engages: curated VIP channels, intimate meetups, and aligned content themes.Using community and intent signals (Slack chatters, blogs, webinars) to guide sales follow-ups and demo narratives.Techniques for coaxing real stories from customers—collaborative talk tracks that place them at the center.

There are no comments yet.

Please log in to write the first comment.