How and why you should use expert sources in your content marketing

Send us a textWelcome back to another episode of Content Amplified. In this episode, we interview Michaela Mendes, an experienced content marketer with over 12 years of expertise. Michaela discusses the importance of using expert sources in your content to make it truly stand out and provide value to your audience.What you'll learn in this episode: The evolution of information accessibility and why simply providing information is no longer enough in content marketing. Strategies for finding and connecting with experts to enhance your content with unique insights. Tips on approaching internal experts within your company for contributions to your content. The value of asking thought-provoking and controversial questions to gather distinct perspectives for your content.

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