How Can Content Shape the Future of Partnerships?

Send us a textIn this episode, we interview Chris Wilson, a seasoned leader in software and financial services with over 25 years of experience. Currently, he is shaping the future of banking and payments by leading high-impact teams at MX, focusing on partner growth and sales.What you'll learn in this episode: Deep Dive into Content Strategy: Understand the critical role of content in enhancing partner and client relationships, especially how personalized content can transform marketing effectiveness. Leveraging Partnerships: Insights into Chris's approach to building and nurturing productive partner ecosystems, emphasizing joint sales and marketing motions. Practical Application of the "Five Whys": Learn about the "Five Whys" methodology that Chris uses as a mantra to foster deep thinking and problem resolution within teams. Impact of Content Across Channels: Explore how strategic content—from social media to white papers—can drive engagement and growth with both partners and clients. Building Trust Through Content: Discover how tailored content can help maintain trust and loyalty among consumers, crucial in the volatile financial services market.

There are no comments yet.

Please log in to write the first comment.