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Content Amplified

How Do You Build Marketing From Zero?

14 Aug 2025

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Send us a textIn this episode we interview Paroma Sen, Head of Marketing at Astera Labs.What you'll learn in this episode:The right time for startups to invest in marketingHow to build a marketing team and structure from scratchWhy process matters—but shouldn’t become rigid dogmaStrategic ways to balance insourcing and outsourcing content productionHow content can drive engagement across every stage of the sales funnelWhy video is essential for B2B marketing and how to execute it effectively

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